20 Years of Success Inspires Canon’s PH Goals for 2018

Canon Marketing Philippines, lnc. (CMPl) concludes its 20th anniversary celebration this month, it sets sights on a new chapter of delighting Filipinos to further strengthen its business in the Philippines. Spearheaded by a new regional and local leadership, the company aims to hit double-digit growth year-on-year in the next 20 years by starting it right in 2018.

“In 20 years, Canon has grown significantly to become a well-loved brand among consumers and businesses in the Philippines,” said Canon Singapore’s President and CEO Noriko Gunji, who started spearheading Canon’s business in 23 countries and regions in Asia, including the Philippines, since 2016.

In a VTR, Chairman and CEO Fujio Mitarai said: The sales in CMPl has grown remarkably by 11 times since its establishment. In the next 20 years, I expect we can deliver sales growth of even more than 11 times because of the very encouraging economic growth of the Philippines in the recent years.

In light of this vision, new CMPI President and CEO Kazuhiro Ozawa sets new directions that will set up the company to this goal beginning this 2018.

“We are thankful to all Filipinos who have and continue to support Canon, which brought us to this important 20th year milestone in Philippines. As we start this new chapter by 2018, we want to continue to reciprocate all the more the confidence of Filipinos in us through more strategic and tangible ways that will ultimately improve their total Canon experience.”

Ozawa’s key priorities include, first, the commitment to continue Canon’s mission of delighting all of its stakeholders always, specifically by improving internal and external processes and making them quicker. Secondly, he aims to be closer to customers by making Canon’s products and services more accessible to them through increased regional presence and shopfront activity support to their dealers. Satellite depots for direct sales and service teams will also be enhanced to realize quick customer responses particularly in the Metro Manila area. Lastly, the company will continue to be more aggressive in the business-tobusiness segment with the belief that “Business Can Be Simple” through Canon. Canon’s input-to-output, end-to-end technologies aim to simplify and optimize workflow that leads to cost and time savings for businesses.

Meanwhile, the appointment of Anuj Aggarwal as the new Vice President of CMPl was also part of the strategy of Canon Asia Marketing Group (CAMG) to promote local talents in all countries, including the Philippines.

“Philippines is one of the fastest growing economies in the world. As a matter of fact, it is the second fastest growing economy in Asia and we go by the forecast it will continue to grow at faster pace in future too. Also, it is one of the youngest nations in the world where the youth are booming with confidence to achieve more and challenge the limits. With this, our aim is to make CMPl as the fastest growing national sales office in the CAMG group. This growth will not only increase our investment in the market in terms of marketing spend but also provide more employment opportunities to the local,” said Aggarwal.

Established in December 18, 1996 as a subsidiary of Canon in Asia, CMPl has been going from strength to strength in delivering breakthrough technologies to Filipinos to help improve their personal and professional lives. At present, it ranks among the Top 500 of the Philippines’ Top Corporations, and continues to be a strong and trusted brand for imaging and printing solutions in the country.

To know more about Canon in the Philippines, visit www.canon.com.ph.



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