About Us

About Brand Magazine

Let’s do branding!

A corporate brand carries with it more than just a company’s name; it also carries the promise of quality and ensured integrity. This goes the same for Brand Magazine.

Brand is the magazine for urban professionals. It is the only publication in the Philippines that combines accessories, fashion, food, lifestyle, mobility, technology, travel and wellness in every issue. Published bi-monthly, Brand is the ultimate guide to a branded lifestyle to suit everyone’s need and budget.

Our goal is to be our readers’ number one guide in choosing the best products, quality and brands out in the market and keep them updated with today’s trends. We would like to bring a different kind of reading and shopping experience to our readers by providing a one-stop guide for an upbeat generation.

EDITORIAL CORNER:

BILLBOARD: Our news and events section, for the latest happenings, product and company launches.
ABOUT: The section that will feature about life, personality and careers.
STYLE: A collection of the hippest fashion designs, with the hottest models giving life to the latest trends.
TIMELINE: Our watches feature, with reviews from the simplest and cheapest, to the most complex and expensive.
SCAN: A preview of the latest gadgets – whether for personal, home or office use.
NETBASE: A compilation of the latest technologies around the globe, those only available abroad or online.
RATED: This is where we feature our cool roster of contributors as they test and judge the latest products on the market.
HIGHLIGHT: The section that will feature and interview business executives and known personalities in the country.
INFOCUS: Our cover story, where we conduct a more intimate and personal profile of our featured celebrity, and their take on the latest trends, plus the brands of their choice.
UNWIND: Travel is this generation’s greatest vice; to get away from it all is the goal. We discuss it all here – where to go, how to get there, how much to spend, where to stay and everything in between.
TASTE: Our take on the newest and the most happening restaurants in the metro. We also hunt for the city’s best –kept dining secrets.
WELLNESS: Because each of us needs to de-stress from the bustling noise of the city for our own sanity and wellness.
ESSENTIALS: Fragrances, hygiene, and other kit items that one may bring along on their daily routine. A line-up of the latest beauty products, handpicked for the needs of men and women.
RENOVATE: Focuses on your living and working space; what you can put in it, and how you can maximize it.
SPOTLIGHT: Upcoming movies and albums soon to hit the theaters and the music industry.

CIRCULATION and READERSHIP:

Social Class: A, B, C
Age Group: 19 to 55
Median Age: 35
Profession: Businessmen, Professionals, Directors, Managers, Supervisors, Call Center Employees
Workplaces: Metro Manila (Alabang, Makati, Ortigas, Quezon City, etc.), Cebu, Davao and developed cities.
Coverage: Nationwide
Frequency: Bi-monthly
Print run: 40,000 to 60,000 perissue depending on recurring/seasonal theme
Passed-on readership: minimum of 2 readers in a family and maximum of 6 to 10 readers in a company.
Average readership: 100,000 to 300,000 (average of 5 readers per copy).

DISTRIBUTION:

BOOKSTORES: National Bookstore, Fully Booked, Books for Less, Power Books, Book Sale, Bibliarch, Book and Read, Forewords, Inc., Merriam-Webster, Mio Magazine, Saddle Brown

DEPARTMENT STORES: Cash and Carry, E-Media Greenhills, Kang’s Grocery, Rustan’s (Expresslane and Supermarket), Shopper’s Mart, SM Hypermarket, souvenir and flower shops

HOTELS: Diamond, Dusit, Heritage, Intercontinental, Manila Hotel, Manila Pavillion, New Hyatt, Peninsula, Shangri-La, Sofitel, Pan Pacific

NAIA: Christian Ventures Trading II-III-IV-VI-VII (North and South Wing), Traveller’s Drugstores

PROVINCES AND CITIES: Bacolod, Baguio, Balanga, Cavite, Cebu, Dagupan,Dumaguete, Gen San, Lipa, Ilo-ilo, Kalibo,Tacloban

OTHERS: Enchanted Gift Shop, fuel stations, Newport Terminal 3, Makati Medical Center and soon available at all 7-Eleven outlets

ON-LINEREACH: Brand Magazine is also available in iOS and Android (smartphones, tablets) on BUQO Apps; readers may download the complete version of our current issues for $1.99 only. BUQO Apps in Asia, including the Philippines, reach a total of 3.6million subscribers. And MAGZTER Apps with 26Million; readers may download the complete version of the current issues for $2.99 only.

MISSION:

To provide top-notch and informative publications, and services that will benefit our readers, advertisers and consumers.

VISION:

To be one of the top companies in the Philippines with Honor, Values and Pride.

GOAL:

To contribute new ideas, fresh and unique concepts and marketing strategies to the creative industry.

About Utmost Creative Publishing:

Utmost Creative Publishing is a company built with perseverance, great ideas and hard work. We publish magazines, facilitate pictorials, organize events and render marketing/advertising services at budget-friendly prices.

We published the country’s first shopper’s magazine title, Discounts Magazine, and reinvented it to become Brand Magazine, which caters to today’s urban professionals. Utmost Creative also created IT’S US, the only magazine/catalogue in the country that is distributed in all bookstores nationwide. We conduct photography sessions for client’s endorsers (celebrities/models) and products for collateral use. We conduct events like fashion shows, product launching, anniversary parties and concerts. Lastly, we also provide marketing and advertising services for our clients.

Our ‘UTMOST’ goal is to always provide creative services and publish world class magazines cost-effectively for our clients.

UNIT 3-6 SUNSHINE CONDOMINIUM, 9633 KAMAGONG STREET,
SAN ANTONIO VILLAGE, MAKATI CITY
(02) 403- 4475